{"product_id":"the-big-squij-donut-slow-rise-squishy-toy","title":"The Big Squij Donut Slow-Rise Squishy Toy (1 Random Color)","description":"\u003cul class=\"productHighlightsList\"\u003e\n\u003cli\u003e\u003cspan\u003eBright, playful and irresistibly squishy, The Big Squij Donut features a fun iced design with colourful sprinkles and a cute character face. Its bold colours and familiar treat-inspired look create strong shelf appeal and instantly invite interaction. Made from super soft, slow-rise material, it delivers a deeply satisfying squeeze-and-release experience that keeps customers coming back for more. The jumbo size enhances the tactile feel, making it ideal for sensory play, stress relief and fidget-style use. Part of The Big Squij collection, this donut design sits perfectly within the food-themed range, offering a high-impact, recognisable shape that performs strongly in retail environments. Ideal for toy shops, gift stores and high-footfall locations, it encourages impulse purchases and hands-on engagement. Designed for standout merchandising and strong sell-through, The Big Squij Donut combines playful design with proven squeeze appeal to drive retail success.    \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":48025807782060,"sku":"SM76","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6533\/0348\/files\/mediumNV988_7.jpg?v=1793556839","url":"https:\/\/thesudco.com\/products\/the-big-squij-donut-slow-rise-squishy-toy","provider":"The SUD Co","version":"1.0","type":"link"}