{"title":"THE BIG SQUIJ","description":null,"products":[{"product_id":"keycraft-the-big-squij-fortune-cookie","title":"Keycraft The Big Squij Fortune Cookie","description":"\u003cp\u003e\u003cstrong\u003eDescription: \u003c\/strong\u003e\u003cspan\u003eFun, eye-catching and irresistibly squishy, The Big Squij Fortune Cookie brings a playful twist to a classic novelty shape. Its bold yellow colour and familiar folded form create instant recognition and strong shelf appeal.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":47554586378412,"sku":"MISC-011886-BIG-SQUIJ-FORTUNE-COOKIE","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6533\/0348\/files\/the-big-squij-fortune-cookie-wholesale-182565.jpg?v=1792157547"},{"product_id":"the-big-squij-turkey-slow-rise-squishy-toy","title":"The Big Squij Turkey Slow-Rise Squishy Toy","description":"\u003cul class=\"productHighlightsList\"\u003e\n\u003cli\u003e\u003cspan\u003eFun, bold and full of character, The Big Squij Turkey adds a playful twist to oversized sensory toys with its quirky, food-inspired design. Shaped like a classic roast turkey, this chunky squishy stands out instantly and brings a humorous, eye-catching element to retail displays. Made from ultra-soft, slow-rise material, it delivers a deeply satisfying squeeze that encourages repeat handling and interactive play. Its smooth, flexible texture creates a calming sensory experience, making it ideal for squeezing, squij-ing and fidgeting. Combining novelty appeal with tactile engagement, this design taps into the growing demand for food-themed and seasonal-inspired products. Its recognisable shape and bold finish make it especially engaging, appealing to children, gift buyers and trend-driven “kidult” audiences. Perfect for toy shops, gift retailers and high-footfall environments, The Big Squij Turkey performs strongly in impulse zones and themed displays. Its distinctive shape and satisfying texture naturally encourage pick-up, helping to boost engagement and drive spontaneous purchases. A standout addition to The Big Squij range, this turkey squishy blends humour, seasonal appeal and satisfying sensory play into one irresistibly squeezable product customers will love to squij again and again.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":48024529174700,"sku":"SM73","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6533\/0348\/files\/mediumNV1167_3.jpg?v=1793556056"},{"product_id":"the-big-squij-squishy-pop-tart-assortment","title":"The Big Squij Squishy Pop Tart Assortment","description":"\u003cul class=\"productHighlightsList\"\u003e\n\u003cli\u003e\u003cspan\u003eOur Jumbo Squishy Pop-Tart brings big sensory fun to little hands. This tasty treat is designed for squeezing, stretching, and squishing with endless tactile enjoyment. Perfect for stress relief or simple sensory play, irresistibly soft, slow-rising, and packed with appeal it's sure to attract shoppers to any toy display.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":48025074827436,"sku":"SM74","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6533\/0348\/files\/mediumNV1021_4.avif?v=1793556450"},{"product_id":"the-big-squij-penguin-slow-rise-squishy-toy","title":"The Big Squij Penguin Slow-Rise Squishy Toy","description":"\u003cul class=\"productHighlightsList\"\u003e\n\u003cli\u003e\n\u003cspan\u003eCute, chunky and full of character, The Big Squij Penguin brings playful charm to the world of oversized sensory toys. With its rounded shape, friendly expression and bold black-and-white design, this adorable penguin is made to stand out and draw you in at first glance. Crafted from ultra-soft, slow-rise material, it delivers a deeply satisfying squeeze that encourages repeat handling and hands-on play. Its smooth, flexible texture creates a calming sensory experience, making it ideal for squeezing, squij-ing and fidgeting. Blending classic animal appeal with the signature Big Squij aesthetic, this design taps into both collectability and comfort play. Its cute, universally recognisable character makes it especially appealing to a wide audience, from children to gift buyers and trend-led “kidult” shoppers. A must-have addition to your Big Squij collection, this penguin squishy combines softness, character and satisfying sensory play in one irresistibly squeezable product.  \u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":48025245974700,"sku":"SM75","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6533\/0348\/files\/NV1168_2.avif?v=1793556564"},{"product_id":"the-big-squij-donut-slow-rise-squishy-toy","title":"The Big Squij Donut Slow-Rise Squishy Toy (1 Random Color)","description":"\u003cul class=\"productHighlightsList\"\u003e\n\u003cli\u003e\u003cspan\u003eBright, playful and irresistibly squishy, The Big Squij Donut features a fun iced design with colourful sprinkles and a cute character face. Its bold colours and familiar treat-inspired look create strong shelf appeal and instantly invite interaction. Made from super soft, slow-rise material, it delivers a deeply satisfying squeeze-and-release experience that keeps customers coming back for more. The jumbo size enhances the tactile feel, making it ideal for sensory play, stress relief and fidget-style use. Part of The Big Squij collection, this donut design sits perfectly within the food-themed range, offering a high-impact, recognisable shape that performs strongly in retail environments. Ideal for toy shops, gift stores and high-footfall locations, it encourages impulse purchases and hands-on engagement. Designed for standout merchandising and strong sell-through, The Big Squij Donut combines playful design with proven squeeze appeal to drive retail success.    \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":48025807782060,"sku":"SM76","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6533\/0348\/files\/mediumNV988_7.jpg?v=1793556839"},{"product_id":"the-big-squij-marshmallow-jumbo-squishy","title":"The Big Squij Marshmallow Jumbo Squishy","description":"\u003cul class=\"productHighlightsList\"\u003e\n\u003cli\u003e\n\u003cp\u003eThe Big Squij Marshmallow is a super soft, oversized sensory toy designed for maximum squish and satisfying stress relief. Available in sweet pastel colours with an adorable smiling face, this charming marshmallow character brings a playful touch to any sensory or novelty range. Its slow-rising texture delivers a calming tactile experience that encourages hands-on play and fidgeting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAges 3+\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eNot food. Do not eat.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eCount: 1 random \u003cspan\u003eBig Squij Marshmallow\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eColors vary and are picked at random\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":48026617512108,"sku":"SM77","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6533\/0348\/files\/IMG-3015_700x700_3d791a79-e89b-4bed-a514-12f92550b8b0.webp?v=1793557311"},{"product_id":"the-big-squij-drink-cup-jumbo-squishy","title":"The Big Squij Drink Cup Jumbo Squishy","description":"\u003cul class=\"productHighlightsList\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSip on some serious squish! Shaped like your favorite to-go drink and topped with an adorable smile, the The Big Squij Drinks Cup is the ultimate stress-relieving companion. Its oversized design and ultra-soft, slow-rise texture make it irresistibly satisfying to squeeze, squish, and fidget with. Perfect for desks, bedrooms, backpacks, or gifting, this playful sensory toy delivers a fun pop of pastel color and calming tactile fun wherever it goes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAges 3+\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eNot food. Do not eat.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eCount: 1 random \u003cspan\u003eBig Squij Marshmallow\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eColors vary and are picked at random\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":48026984841388,"sku":"SM78","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6533\/0348\/files\/mediumNV1209_700x700_2e937b0d-49d5-4804-b84c-28ad7ead37c9.webp?v=1793557515"},{"product_id":"keycraft-the-big-squij-dino","title":"Keycraft - The Big Squij Dino","description":"\u003cul class=\"productHighlightsList\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOur Jumbo Squishy Dino brings prehistoric fun to life! Soft, slow-rising, and perfectly squeezable, this dino delivers endless sensory enjoyment for stress relief and playful squishing. Its bold, eye-catching design and jumbo size make it a standout addition to any toy display, capturing attention and inviting hands-on interaction from kids and collectors alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAges 3+\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eNot food. Do not eat.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eCount: 1 random \u003cspan\u003eBig Squij \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eColors vary and are picked at random\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":48027375665324,"sku":"SM79","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6533\/0348\/files\/mediumNV1026_2.avif?v=1793557821"},{"product_id":"the-big-squij-hot-dog-slow-rise-squishy-toy","title":"The Big Squij Hot Dog Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cspan\u003eBold, bright and seriously squishy, The Big Squij Hot Dog serves up playful sensory fun in a classic fast-food inspired design. Featuring a soft bun, vibrant sausage and a squiggle of mustard, this oversized squishy is made to stand out and spark interaction. Crafted from super soft, slow-rise material, it delivers a satisfying squeeze-and-release texture that keeps customers coming back for more. Its jumbo format enhances the tactile experience, making it ideal for sensory play, stress relief and fidget-style interaction. Part of The Big Squij food range, this fun and recognisable design adds strong visual appeal to retail displays. Perfect for toy shops, gift stores and high-traffic impulse zones, it encourages pick-up and repeat handling in-store. Designed for maximum impact and easy merchandising, The Big Squij Hot Dog combines playful design with proven squeeze appeal, helping drive spontaneous purchases and reliable sell-through.\u003c\/span\u003e\u003c\/p\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":48104562622636,"sku":"SM89","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6533\/0348\/files\/5037832347985_b.webp?v=1793662236"},{"product_id":"the-big-squij-lobster-slow-rise-squishy-toy-copy","title":"The Big Squij Shrimp Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cspan\u003eDive into sensory fun with the Keycraft Big Squij Shrimp. This jumbo-sized squishy toy is crafted from ultra-soft, slow-rise material, providing a deeply satisfying squeeze-and-release feel. Designed for tactile engagement, it works perfectly for stress relief, fidgeting, or sensory play. As part of the Big Squij collection, this shrimp-themed toy is a standout addition to any collection.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eKeycraft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSoft, slow-rise foam\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSensory Squishy Toy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eJumbo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCollection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eThe Big Squij\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eStress relief, fidget-style use\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Keycraft","offers":[{"title":"Default Title","offer_id":48104568684716,"sku":"SM90","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/6533\/0348\/files\/Screenshot2026-10-06153338.webp?v=1793662456"},{"product_id":"the-big-squij-duck-slow-rise-squishy-toy","title":"The Big Squij Duck Slow-Rise Squishy Toy","description":"\u003cp\u003e\u003cspan\u003eDive into sensory fun with the Keycraft Big Squij Duck. 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